WHAT ARE THE DIGITAL MARKETING STRATEGIES FOR E-COMMERCE STORES?

You can consider three primary audiences when marketing your e-commerce website:

1. Customers who have previously visited your business or at least are aware of it
2.  People who are interested in the kind of goods you sell
3.  People who, if they learned about your product, would be interested in it

This three-pronged strategy can help you consider your various marketing initiatives and how to allocate your time and resources.

You should have a direct line of contact with your first audience, those who are aware of you, whether it be through email correspondence, content marketing, or social media. Direct and "free" communication with them is possible. 

You must create strategies to help your second audience learn about your offerings that satisfy their requirements. This can include search engine marketing, content production (such as blogging), and search engine optimisation (SEO).

You must consider company awareness when thinking about your third audience. Do you have a solution for an issue that they are still unaware of? Or is the market you're targeting utilizing a rival's product? The responses will affect how you go about your promotion.

10 Promotional Techniques for Your Online Store

1.  Your email list should be utilized (and kept growing)
2.   Make your Social Media presence more organic
3.   Make your website SEO-friendly.
4.  Make informative, entertaining content.
5.  Try Google Ads.
6.   Promote on social networking sites.
7.  Associate with companies that are complementary.
8. Take part in online conversations and events.
9. Think about using celebrity marketing.
10.  Utilize your physical inventory.

   1.Your email list should be utilized (and kept growing)

Having a solid email marketing plan is crucial, even for physical stores. Gather as many email addresses as you can from individuals interested in your events, customers, and potential customers. When you start selling, you'll be able to notify everyone in an email that they can go to your store's website.

It might be a good idea to consider a campaign for your email list subscribers or even a discount for referrals that encourages users to tell their friends and family about your website.

Keep collecting email addresses on your website because email is still one of the best marketing methods available to e-commerce businesses. 

Establish a regular email cadence and include promotions, fresh material, new product introductions, and other updates that might tempt customers to explore your website.

     2. Make your Social Media presence more organic.

 You should seize every chance to increase digital engagement for your online company. Giving a little additional attention to your social media channels and making sure they are filled with lively images and interesting videos is one of the simplest and most efficient ways to do this.

This is the time to expand on your social media profile if you already have a devoted following. Increase the number of times you share, and spend a little more time producing compelling short videos and rich visual content. Increasing engagement with your followers increases the likelihood that their followers will become aware of your business. Embrace user-generated material and encourage sharing.

If you need to improve your social media profile, Ensure that you are present on the platforms that are suitable for your target audience and concentrate your efforts there.

 3. Make your website SEO-friendly.

Search engine optimisation (SEO) covers a wide range of topics, so attempting to optimise can send you spiraling down a very dark black hole. If you're just getting started, consider the following.

Consider your user's perspective. How does your target market discuss your products? What do they want to know?

Pay attention to the information on the page. On-page content includes things like merchandise names and descriptions, pictures, any blogs you may have, and other content you may have. Make sure the content answers your customers' questions and uses language they might easily use when looking for related products.

Furthermore, meta keywords are crucial. A search engine's title tags, which function as headings, aid it in determining the subject matter of each page. Your website's pages should each have their own distinct title tag. The meta descriptions for each website are concise summaries. Users will see your title tag and meta description before anything else when your website appears on a search engine results page.

4. Make informative, entertaining content.

A great way to drive traffic to your website and offer valuable content that establishes your brand as an authoritative voice in your industry is to write excellent content for people seeking to buy your products.

Our user manuals are the foundation of the website, according to Ellis. They offer enormous value to prospective customers, and SEO benefits greatly.

5. Try Google Ads. 

In order to rank first in search engine results sites, you can bid on keywords when using Google Ads for search engine marketing. Search engine optimization's is all about obtaining the desired "top spot," but be aware that Google Ads will still appear first. 

Since search engine marketing doesn't require any design work and can be very effective at bringing in new visitors, it's a great method to promote your website. Results are provided in real time, and you can modify your marketing strategies as you go based on performance. 

6. Promote on social networking sites. 

Because you know people use social media, it's a great location to concentrate your advertising efforts. Which road would be the best to place a billboard if you were going to purchase one? Consider social media marketing in the same way.

Ads can include images and moving pictures, but start out modestly. A photo advertisement is a fantastic method to introduce new people to your product. Try using straightforward, captivating images of your product in use, and then tweak your strategies based on how it does during the first few weeks.

7. Associate with companies that are complementary.

To cross-promote, establish partnerships with other companies. Find a company with a complementary product and a comparable target market. Each business partner thus reaches a completely novel but pertinent audience.

There are different strategies to cross-promote, and you can do it at every stage of the funnel. Top-of-funnel endeavors include things like joint-sponsoring a podcast or blog about outdoor living. A co-branded gift guide might be a fantastic idea depending on the season. You could also run promos at the bottom of the funnel, such as giving customers who buy one product a discount when they buy another.

8. Take part in online conversations and events.

There may be chances to raise brand awareness among target communities as online communication and events grow in popularity. Take advantage of your knowledge to promote your company by taking part in webinars or online conferences.

9. Think about using celebrity marketing. 

Influencers are individuals with significant online followings who have the ability to "influence" their followers' purchasing decisions.

Working with the right influencer can increase brand recognition by putting your product in front of a large number of potential consumers. Make sure your chosen influencer's following and company values match those of your target audience in order to maximize the effectiveness of influencer marketing.

10. Utilize your physical inventory.

If your brick-and-mortar company has a strong brand and a devoted following, you can use the time you spend with them in person to promote your new online shop. 

For instance, you can help customers continue to engage with your business even after they leave the store by using non-intrusive methods. This can involve requesting their email addresses at checkout, informing them of your customer loyalty program, if you have one, and letting them know about any social media campaigns you are having that they might want to follow. 

Offer flyers with discount codes so customers can distribute them to friends and family who might not be in the area of your physical shop.